Alix Grayland

EDEN – A reflexive outlook on graphic design conventions.

With the rise of craft beer, graphic design has seen a shift from being purpose-driven to becoming experimental, innovative and aesthetically driven. In response to this design revolution, this project has been created to challenge design conventions.

EDEN is a craft beer brand that everyone can enjoy regardless of age, gender, race and social background.

The designs are compiled of found images from family photographs. Along with the design, the tags present each beer name and logo. The beer names are inspired by one or both of the images used for the label design.