Ron Kitoko

Less is More

With the topic being ‘less is more’ the aim is to show the true effects of using reduction in a design, to put a message across successfully. Minimalist tecniques can be applied in different design situations to achieve a multitude of outcomes depending on given circumstances. For example, pictograms or pictographs are the communication of a graphic in its simplist form, which is designed in a way that allows the consumer to quickly comprehend. Also small elements like alignment and grids help to enhance clarity in designs while adding a professional appeal. Modernism was where it all started back in the early 1920’s, as the aim was to create a formula which would add order, purpose and class to society and has had a masive worldwide influence as various movments benefitted from this concept, of using less to say more in ways that have put them in the history books forever.