Ella Owen

Creating awareness to consumers on choosing to purchase sustainable palm oil products over unsustainable products.

Starting this project by looking into of the uses of ‘dirty palm oil’ and how it takes effect on the conservation of orangutans. Looking into the effects of using unsustainable products and addressing what we as consumers can do to reduce the consumption of these items. I have developed this project by solefy focusing on what I , as an individual can do. Using social media platforms as a way to communicate to audiences, I have created an Instagram account (@accidentallysustainable) where I have initiated uploading images of sustainable palm oil products (as mentioned by the app, giki). Including the hashtags that may be relevant to the post and the costs of the products that are illustrated. I hope to develop this idea to looking into other products that look at different sustainability issues for my final major project.